Why your content isn’t connecting: Avoiding the expert trap
#Truthbomb💣: Why your content isn’t connecting…
Why is no one reaching out to me?
People like my content but they’re not buying or reaching out to me??!! 🤷♀️
The biggest mistake most people make when it comes to content is:
You’re talking in expert lingo 👩⚕️
Not in your customers language
Let me give you a concrete example (always so much easier to understand):
A lot of my clients are relationship coaches so when I ask them what they’re customers biggest point is they will say things like: Open and clear communication
Which is totally correct…BUT…
That’s not the CONVERSATION the customer is having in their head…
They’re thinking things like:
My husband is driving me crazy 🤬
He never understands me!!! 😫
When my client now puts out content where they’re talking about open and clear communication…
There’s a disconnect cause they’re not meeting them WHERE THEY ARE AT!
If we as experts want to have conversations and build relationships with potential customers…
It’s OUR hob to meet them where they are at!
This is what it really means to FIND YOUR VOICE…it’s the voice that is authentic your own and the same time CONNECTS with your ideal customer 😍
And you can do that right away…write up a post about one of the conversations your customer’s is having in their head right now 💃
Feel like your creativity and voice is blocked?
Then grab your complimentary “discover your feminine beauty & power” strategy session here.
It’s designed for female entrepreneurs, artists and change makers who want to be fully visible as leaders in their industry so they can grow their personal brands, take themselves to the next level and share their message with authenticity, passion and power!
After running my own business for almost 10 years, coaching and connecting with countless women during that time, I noticed there were specific patterns that so many female leaders shared alongside me…
And as I learnt to recognise, change and take advantage of these patterns in my own personal spiritual journey…
I was pulled more and more to understanding feminine energy and especially feminine archetypes…
Which allowed me to discover some of the most powerful tools for women to get to know, love and trust themselves, so that they have the confidence and alignment from WITHIN themselves to step up fully as leaders, speak with their unique voice and become the women they truly know they are!
If you would like to find out more I have a few complimentary strategy sessions available to help you get crystal clear on where you’re at, what you’re next level looks like and learn more about how discovering your feminine beauty & power could help you get there.